Google has been following the Better Ads Standards from the Coalition for Better ads for more than a year. This group’s sole purpose is to improve the user experience while surfing the web.
In doing so, it has come up with advertising standards based on the feedback of over 66,000 users, where some 12 types of ads on the web are considered “intrusive.” These include pop-up ads, presidential ads, large sticky ads, Auto-play video ads and many more.
In December, Google rolled out Chrome 71 which blocks many abusive ads such as fake messages, unexpected click areas, misleading site behavior, phishing, auto-redirects, etc. Now, with the help of the Chrome ad blocker, users will see a massive change in their web experience.
Meanwhile, if you are a website owner, you can go to Google Ad experience report to check whether ads displayed on your site comply with the ad standards. If not, you will have 30 days before Google automatically removes all the ads on your website.
Google says that at the beginning of January 2019, two-third of non-compliant publishers have now made the necessary changes and only one percent of reviewed sites had their ads filtered.
In the Chromium blog post, Google also said, “Our ultimate goal is not to filter ads, but to build a better web for everyone, everywhere.” So Google doesn’t want to block the entire advertising model, except those which are necessary.